It seems that the sense of urgency that must be applied to environmental protection is finally catching on. While the phenomenon of global warming is finally becoming a widely-accepted theory, prominent environmental leaders, namely former Vice-President Al Gore, have decided to capitalize on the public’s ever-growing concern for the environment. Thankfully, the debate no longer rests on whether or not climate change exists, but has instead been switched to finding the best ways to slow or stop it.
One of the first leaders in environmentalism, Al Gore launched a three-year, multimillion-dollar advocacy campaign today calling for the U.S. to reduce its greenhouse gas emissions.
The Alliance for Climate Protection’s campaign, commonly called “we,” will combine advertising, online organizing, and partnerships with grass-roots groups to educate the public about global warming and urge solutions from elected officials.
The campaign aims to cast the climate-change movement in the same light as other great historic endeavors, in the hopes that it will urge citizens to take action into their own hands, to really “be a part of something.”
Particular accolades from Borrowed Earth go out to the Alliance’s commitment to partnering with various pre-existing grassroots organizations such as the Earth Day Network, The National Audubon Society, and Girl Scouts of America.
For full campaign information visit http://www.wecansolveit.org/.
Filed under: Uncategorized | Tagged: Al Gore, climate change, environmental protection, global action
